HND Marketing, Advertising and Public Relations
Overview
The HND in Marketing is designed to equip students with the essential skills and knowledge required to excel in the fast-paced field of marketing. This comprehensive programme covers key areas such as advertising, public relations, marketing research, corporate identity, consumer behaviour, and copywriting. Students will gain practical experience and theoretical insights, preparing them for a successful career in marketing.
Entry
To gain entry students must have an HNC in Marketing with 12 or 15 credits.
Learn
Advertising:
Principles of advertising
Campaign planning and execution
Public Relations:
PR strategies and tactics
Event planning and promotion
Marketing Research:
Research methodologies
Data collection and analysis
Market segmentation and targeting
Consumer insights and trends
Corporate Identity:
Brand development and management
Visual identity and design
Consumer Behaviour:
Psychological and social factors
Consumer decision-making processes
Copywriting:
Writing for different media
Persuasive techniques
Content creation and storytelling
SEO and digital copywriting
